Throughout March,World Water month, Facebook users can provide clean drinking water to those in need, and raise awareness about the issue by joining UNICEF’s Tap Project. Participants donate $5 via text message or PayPal, providing a child with portable water for 200 days. Users can also invite two friends to join the effort.
The project aims to highlight the high demand for clean water. Waterborne illnesses are the second leading cause of preventable child deaths in the world, and cause almost 4,000 deaths of kids under five years old every day.
“More young kids die from dirty water and poor sanitation than from measles, malaria, and AIDS combined,” said Caryl Stern, President and CEO of the U.S. Fund for UNICEF.
UNICEF Ambassadors and celebrities including Seth Rogen, Kevin Spacey, Sting, and Kate Walsh are helping with the cause with their own water networks or by tweeting about the campaign.
Giorgio Armani Fragrances has donated 1.3 million since 2010 to raise awareness and help UNICEF provide clean water for kids worldwide, and is now the national sponsor of the UNICEF Tap Project.
During the month of March, Giorgio Armani Fragrances will donate $5 to the U.S. Fund for UNICEF for every Acqua di Giò, Acqua di Gioia, Acqua di Giò Essenza, and Acqua di Gioia Eau Fraiche cologne or gift bought in the U.S.
Giorgio Armani Fragrances will also donate $1 for the first 50,000 people who “like” the “Acqua for Life” Facebook page at www.facebook.com/acquaforlife from March 1-31.
The UNICEF Tap Project has already raised more than $3.5 million for water and sanitation programs!
– Kasey Beduhn