NEW YORK, New York- Michael Kors, a designer fashion label, is working with the United Nations World Food Programme during the month of October to help end world hunger. Michael Kors, the founder and designer of his self-named company, is worth approximately $200 million and was selected as one of Time Magazine’s 100 most influential people in the world. In the past, Michael Kors has donated to cancer research, HIV/AIDS and more.
As a part of the campaign, the stores in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong will give away shirts designed with the brand label and the words “Watch Hunger Stop.” Shoppers who receive this shirt will be able to enter the store to have their photograph taken and live-streamed onto billboards in New York City’s Time Square and Kors’s campaign website.
The fans can also contribute to the cause by adding a $5-$25 donation to any purchase or by purchasing a new 100 Series watch (retailed at $295). The profits from one purchase of this special edition accessory will be used to feed 100 children. Since the start of the campaign six months ago, Michael Kors has delivered 1.5 million meals to children in poverty-stricken nations.
On October 16, World Food Day, it also honored Hillary Clinton with the first ever Michael Kors Award for Outstanding Community Service. When asked about his ambitions for the Watch Hunger Stop campaign, Kors stated, “Our hope for World Food Day is to get people talking about hunger and the many ways they can help address the problem.”
The Michael Kors Watch Hunger Stop campaign has made philanthropy fashionable and may only be one of many similar initiatives to come.
– Lienna Feleke-Eshete