MEMPHIS, Tennessee – Lauren Bush Lauren, fashion model and designer, has partnered with the company Clarins to create a project to fight world hunger. Lauren Bush Lauren is the daughter of Neil and Sharon Bush, niece of former President George W. Bush, and granddaughter of former President George H. W. Bush. She married David Lauren, son of Ralph Lauren, the famous fashion designer in 2011.
Lauren is signed with Elite Model Management and has been on the cover of many popular magazines including Vogue. However, recently she has become famous for her humanitarian side. In 2005 Lauren became a student ambassador for the World Food Program and traveled to Chad to call attention to food security problems in the country. And in 2007, she founded FEED Projects, which is supported by the UN World Food Program.
The official start to FEED Projects began with a bag. Lauren drew inspiration from her experience with WFP and wanted to support WFP’s School Feeding program. She created the “FEED 1 bag,” which was a cotton bag that would help raise both funds and awareness about the School Feeding program to reduce hunger by providing students with a daily meal to improve children’s nutrition, and encourage parents to send children to school.
Each “FEED 1 bag” sold would feed a child in school for an entire year. As of today, the “FEED 1 bag,” and the FEED Projects organization, has been able to feed over 60 million school children around the world. In addition, after partnering with UNICEF, the organization has provided more than 46,000 needy children with access to essential nutrients like Vitamin A. In addition to the FEED Bag, FEED Projects also supports other organizations around the world that are fighting world hunger or malnutrition.
In partnership with Clarins, beginning September 18th any customer who buys two Clarins items will be given a FEED tote bag as well as 6 product samples. In addition, part of the price of the Clarins items will be donated to FEED and its promotion of the UN World Food Program’s School Feeding program. Each donation will provide enough money for 10 school meals to the children that need them the most.
The partnership between FEED Projects and Clarins has already had success in raising money for the hungry and needy in other ways – indeed, over 1.5 million school meals have been provided in the past, and this new project together will certainly provide much more in the future.
– Corina Balsamo