SEATTLE — Kiehl’s, an American cosmetic brand that specializes in the production of skin and hair products, has been committed to bring service and help to the communities where they serve for more than 160 years now.
Through involvement in different local and global charity events and organizations—like the Lower Eastside Girls Club, the Waterkeeper Alliance, the Rainforest Alliance, amfAR, the International Center for Missing and Exploited Children and others—the brand created Kiehl’s Gives, a global initiative that focuses on addressing children’s well-being, protecting the environment, and promoting education and the prevention of HIV/AIDS.
The collection of donations plays a big role in Kiehl’s involvement and help. According to their website, they have also donated $3,500,000 as of June 2015 toward the three causes.
The Kiehl’s Gives initiative also connects with different campaigns and events that support the three causes. According to an article by Swarovski’s blog “Crystal Blog,” every year Kiehl’s launches a charity with their “Meet Mr. Bones” event.
“Mr. Bones” is a skeleton that represents Kiehl’s heritage. For the event, Mr. Bones is displayed in all Kiehl’s stores worldwide and a rattle is provided for the costumers. In a section of Kiehl’s Facebook page, people can learn more about Mr. Bones and the project.
The public can get an introduction to the brand’s mascot, personalize a Mr. Bones skeleton and participate to win one of the three prizes that Kiehl’s gives away.The public can personalize the skeleton by adding hats, mustaches, breads, bow ties, glasses, shirts, jackets, pants, boots and even medical equipment.
As part of the project, Kiehl’s teams up with influential people such as Alicia Keys, Kenny Scharf and Zack Galifianakis to advocate for one of the brand’s supported causes by designing and personalizing Mr. Bones. In 2012, the project was able to raise money for Alicia Key’s Keep a Child Alive Foundation, and in 2013, the event went to Turkey.
That year, the event invited nine celebrities to participate in giving Mr. Bones a makeover. According to an article published by Total Beauty Media Group, Kiehl’s donated $200,000 to charities with their Kiehl’s Gives initiative thanks to the “Meet Mr. Bones” event. After the event ended, the designed skeletons were auctioned, and the money earned went to charity.
With the aid of campaigns and events that support local and global organizations, the Kiehl’s Gives initiative is still supporting these causes for the betterment of communities around the world.
– Diana Leon