Big Names to Perform at the Global Citizen Festival

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NEW YORK CITY – John Mayer, Stevie Wonder, Kings of Leon and Alicia Keys have been booked for the second annual Global Citizen Festival in New York’s Central Park on September 28th. The artists will be playing without compensation to support the eradication of global poverty. The event is organized by the Global Poverty Project, along with AEG/Goldenvoice, and a number of corporate supports and organizers. “They’re all committed to that goal—in partnership with tens of thousands of global citizens,” said Hugh Evans, co-founder and CEO of Global Poverty Project.

At last year’s Global Citizen Festival, Neil Young, Foo Fighters, K’Naan, John Legend, the Black Keys, and Band of Horses performed at the first ever event. The concert took place in front of over 60,000 people last fall on Central Park’s Great Lawn. The Global Citizen Concert was scheduled to coincide with the meeting of the annual United Nations General Assembly Meeting, during which world leaders and policy makers consider actions and goals for reducing global poverty. It was announced on stage that over $1.3 billion was raised to fight poverty.

The timing of the event proved successful in putting pressure on world leaders through media spotlight, while also raising money and awareness for the cause. The concert resulted in over two billion media impressions, with 800 million views through social-media platforms. The viewers turned the Global Citizen Festival into the biggest music charity broadcast in history. “That’s never happened before in the movement to end extreme poverty… It brought the issue straight into the mainstream,” said Evans.

The festival has a unique ticketing system in place established around the original event. Excluding a small number of VIP tickets which will be put on sale, admission to the Global Citizen Festival can only be acquired by taking action and supporting a number of causes dedicated to eradicating world poverty on the Global Poverty Project’s GlobalCitizen website, http://festival.globalcitizen.org. Fans can take part by signing petitions, watching videos, and sending emails to world leaders, among other ways. Once a certain threshold is reached, contestants are entered into a lottery for one of the 54,000 tickets to be distributed.  Fans will be notified throughout the summer if they have been chosen to receive tickets via Ticketmaster.com.

This year’s Global Citizen Festival is once again scheduled to coincide with the United Nations General Assembly. The event will celebrate the progress made toward eradicating extreme poverty, and give leaders a clear mandate to accelerate achievements on the concert’s issues of focus: education, women’s equality, global health, and global partnerships to help end worldwide poverty by 2030.

“Since 1990, the proportion of people living in extreme poverty has been halved. We are working to see the end of extreme poverty in our lifetime,” said Evans. “We must continue to push our leaders to step up and commit to action in the areas we know are fundamental to ending extreme poverty. This is not just a concert—we are building a movement of yearlong action by thousands of citizens. World leaders respond when citizens call for change. The Global Citizen Festival is that call.”

– Ali Warlich

Sources: Rolling Stone, The Business Review
Photo: MTV

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