SEATTLE — On June 6, 2018, the BeyGOOD/DoGood Campaign kicked off in the United Kingdom. As part of their ongoing efforts to alleviate global poverty and help vulnerable youth, music icons and power couple Beyoncé and Jay-Z have partnered with Global Citizen and The Prince’s Trust in order to incentivize fans to do good and “bey” good to others.
How the BeyGOOD/DoGood Campaign Promotes Individual Involvement
The BeyGOOD/DoGood campaign encourages fans to volunteer and take part in philanthropic acts to make an impact in their communities and around the world. One of the campaign’s goals is to inspire and support individuals in finding ways to make a difference. As Ivy McGregor, director of philanthropy for BeyGOOD, told Look to the Stars, “Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the world.”
To assist with the campaign’s efforts, The Prince’s Trust and Global Citizen have supplied fans with ideas to help them get involved. Volunteers can enter their email address and postal code on the BeyGOOD/DoGood campaign website to have a list of volunteering opportunities sent directly to them. All fans who participate in this campaign will be entered to win a pair of tickets to Beyoncé and Jay-Z’s OTR II stadium tour in Europe.
What Is The Prince’s Trust?
The Prince’s Trust is a charity in the United Kingdom founded by Charles, Prince of Wales. Over the past four decades, this organization has touched more than 870,000 young peoples’ lives in its dedication to improving the lives of disadvantaged youth while helping with problems such as unemployment. This in particular is a critical global issue; around the world, more than 70 million young people (more than one in 10) are unemployed.
What Is Global Citizen?
Global Citizen’s mission is “to build a movement of 100 million action-taking Global Citizens to help achieve our vision of ending extreme poverty by 2030.” Since 2011, Global Citizen has already taken more than 14 million actions related to different aspects of global poverty, using $35 billion to positively affect 1.75 billion lives. Its philosophy mirrors the BeyGOOD/DoGood campaign in that it promotes opportunities for individuals to get involved in the fight to end global poverty and shows how anyone can have an impact.
The BeyGOOD/DoGood campaign will stop in 21 cities in North America and 15 cities across Europe. There are plenty of ways to get involved with the campaign, such as participating in its volunteering opportunities through The Prince’s Trust or Global Citizen or raising awareness of the causes that these organizations support.
Beyoncé and Jay-Z have already been recognized for their efforts to help provide access to clean water and sanitation to millions of people. With the BeyGOOD/DoGood campaign, they have shown their continued dedication to working towards ending extreme poverty and the need to encourage people worldwide to make an impact.
– Raven Patzke