MUNCIE, Indiana- Social media is an instantaneous method of communication that connects individuals around the world. Millions of people harbor the ability to communicate information at the tip of their fingertips.
Aside from using social media for recreational use, some organizations are putting it to use for the promotion of their charitable causes. Not only is the effort an effective one, but the results are noticeable.
Below is a comprised list of some of the most successful charitable events that have taken advantage of social media.
Twitter is one of the leading social media sites currently used in this generation. Even with a 140 character limit, this did not stop cities around the globe from sending a significant message. On February 12, 2009, over 202 cities worldwide held “Twestivals.” These events consisted of the Twitter community coming together to raise money and awareness for the water crisis. The Twestival was able to raise $250,000 and provided clean water for over 17,000 people around the world.
The nonprofit organization Epic Change organized what was deemed the “Tweetsgiving.” Another example of how influential Twitter can be, Tweetsgiving raised $10,000 in 48 hours. The money from this fundraiser was used to build a classroom at a school in Tanzania. This event was so successful due to its ability to bring together a wide range of people in such a short period of time. The word of social media traveled quickly, bringing together thousands of people to contribute to the cause.
“First World Problems”
A popular nonprofit organization known as Water is Life recently had the idea of conforming ironic memes into revolutionary photos. Haitian individuals were shown standing in front of their homes reading some of the popular “first world problems” hashtags on various social media. This particular campaign highlighted the condition that Haitian citizens live in, and the things that some individuals takes for granted or are ridiculed.
The Borgen Project
The Borgen Project has used social media to mass communicate news to the public instantly. In combating global poverty, while also attempting to make it an objective in Foreign Policy, it is vital to keep the public updated on progress that is made. Along with the in-depth reports via their magazine and blog, Borgen uses sites like Twitter, Facebook, and Instagram to share their articles. Through the assistance of CrowdRise, a fundraising site for charities, Borgen also raises funds through various methods. CrowdRise enables anyone interested in a charity of any sort to donate to their cause, hassle-free.
The Daniela Project
Via his own website, branding expert and “Critical Mass” VP David Armano put a personal plea out to his various readers. The message was in regards to helping a woman affected by domestic abuse and violence. Armano was calling on the public to help raise funds to find an apartment for the victim and her family. Although the increments of money were small, it added up quickly with all of the individuals that flocked to help. In a matter of a few short days, roughly $17,000 was raised and used to help her.
Send a Whale
Launched by Greenpeace, this campaign began in the effort to prevent excessive whale-hunting along the coast of Japan. This program has even been deemed “one of the most successful internet-governed social movements.” Rather than being a fundraiser, it is a petition to the Japanese Prime Minister to stop the whale killings. A virtual origami whale is sent by participants, sending the clear-cut message that whale-hunting is ethically crippling. Over 130,000 individuals have taken part in this campaign. The movement is not time-limited, and remains open at all times.
– Samaria Garrett
Sources: Mainstreethost, Mashable, The Borgen Project