SEATTLE — Lilly Singh, also known as “Superwoman,” made her mark in the world as a prominent YouTuber and comedian by uploading videos about her day-to-day life that includes her Indian heritage. The Canadian born star has proven to be a humanitarian at heart, and elucidates such goodwill in her constant discussion of important humanitarian issues.
As of July 15th, 2017, Singh was appointed as a UNICEF Goodwill Ambassador in India; Singh is the first UNICEF ambassador from the digital world. She recently traveled to small villages in India to learn about the struggles of underprivileged children and to promote UNICEF’s program Youth4Change.
Singh stated that “[India doesn’t] see themselves as victim. They are thinking about ways to remedy their problems.” As a direct manifestation of this mentality, Youth4Change aspires use such determination and channel it into real-world success.
Youth4Change is a program that encourages children to take their problems and turn them into solutions. Furthermore, it aims to create a community of children that support one another when they face health, education, and gender issues.
Singh’s primary mission is to be a “Superwoman” to all by using her 12.5 million strong YouTube fan-base to be the voice of those that cannot be heard. On multiple occasions, Singh has expressed that she wants “to use [her]voice to support [UNICEF’s] mission of reaching every child. It’s time to stand for what kids want and not society.”
On her trip to India, Singh noticed two things in particular: first, that the ChildLines were not being used by the children; and second, the children enjoyed and were encouraged by her videos.
As a result, Sing promised that in her collaboration with UNICEF, she hopes to increase awareness about the ChildLines as improved awareness would allow kids to report any situations of abuse or harm instantaneously. In addition, she also said she will work on creating Hindi captions for her videos so that a wider majority of children can understand her videos and derive encouragement from them.
Singh has made it her mission to help the children of the world. Her #GirlLove campaign to end girl-on-girl hate and her work as a UNICEF Goodwill Ambassador are just two examples of how she has and will continue to create positive change globally — she has truly proven to be a Superwoman to all.
– Tanvi Wattal