NEW YORK – Clear Channel recently announced a partnership with the Global Poverty Project that will help promote the 2013 Global Citizen Festival, a free music festival that will be hosted in Central Park in New York City on September 28, 2013. This music festival is an initiative of the Global Poverty Project, a movement trying to end global poverty by using entertainment and social media for advocacy and fundraising.
In addition to being the official radio partner of the music festival, Clear Channel Media and Entertainment will also work to promote the Global Citizen Ticket Initiative, which awards social media activism against extreme worldwide poverty with concert tickets. For example, users can register on the Global Citizen website and then earn points for social media activities like sharing a video or signing a petition related to efforts in fighting global poverty.
iHeartRadio, one of Clear Channel’s radio platforms, is also debuting a station titled “Global Citizen Radio,” featuring artist contributors to the festival such as Beyoncé and Bruno Mars.
iHeartRadio will also be featuring messages from many Global Citizen charity donors, whose contributions result in sustainable poverty relief. The actual concert in Central Park will feature artists such as John Mayer, Stevie Wonder, Alicia Keys, and Kings of Leon.
Clear Channel’s six New York radio stations will also support the festival and will provide more than $700,000 worth of media coverage for the event. In addition to Clear Channel, many other corporations including Coca-Cola, FedEx, and HP have partnered with the Global Poverty Project to support the Global Citizen Festival.
Jessica King, the Director of Community Engagement at Clear Channel, shares the passion of those in charge of the Global Poverty Project by praising the partnership. She states how important it is to try to incite action against global poverty through grassroots movements using music, festivals, and social media.
Hugh Evans, the CEO and founder of the Global Poverty Project, has high hopes that this music campaign will be a strong motivator in encouraging awareness and action against global poverty by both U.S. citizens and legislators.
More than 60,000 people attended the 2012 Global Citizen Festival. The hope is that this year even more will attend and result in more awareness and government spending in the fight against global poverty. The main goal is that, by uniting through music, citizens influence their governments to play a role in providing adequate aid resulting in sustainable and effective poverty reduction in the world.
– Rahul Shah