FLORENCE, Italy — Recently, the hash tag #chimein has emerged on social media by celebrities, philanthropists and everyday people alike. It is the message asking everyone to join in the fight against gender inequality. The organization behind this powerful message, Chime For Change, works tirelessly to develop fresh projects and initiatives aimed at raising awareness and money for this cause.
Chime For Change is a global campaign actually founded and operated by Gucci. On its website, it self-describes the organization as a “global campaign to convene, unite and strengthen the voices speaking out for girls and women around the world.”
The Creative Director of Gucci, Frida Giannini, is one of the co-founders that manage the organization. She works alongside famed singer, songwriter mogul Beyoncé and renowned actress Salma Hayek Pinault. This impressive trio works collectively to bring awareness and plan large-scale events that support women’s rights, and simultaneously, they work individually on projects that target what is particularly special to them.
The Advisory Board is equally as inspiring, containing many different stars and entrepreneurs such as Madonna, Meryl Streep, Arianna Huffington and Julia Roberts, to name a few.
Gucci has been avidly involved with philanthropy for over a decade. While the name Gucci primarily invokes thoughts of high-profile fashion and luxury goods, its determination to help those in need is remarkable. It actually has a 10-year partnership with UNICEF, which supports girls’ education around the world.
Besides UNICEF, Chime For Change also recently created an alliance with the Clinton Foundation. Chime For Change was recognized as a corporate member of the Clinton Global Initiative (CGI.) Hillary Clinton was there to honor Gucci and its organization and validate its partnership during the 2013 CGI Annual Meeting.
Besides nonprofit organizations, Chime For Change has also partnered with businesses that can help campaign and reach people from all walks of life. Specifically, it has connected with Kellogg and Procter & Gamble Prestige to deliver the message of chiming in to end gender violence and support women and girls’ opportunities.
Chime For Change chooses unique tactics to raise awareness and money to support its cause. The primary institutions it focuses on promoting are education, justice and health. It has created many documentaries about issues women and girls face and have so far helped fund 300 projects on the ground in 80 different countries.
Chime For Change has organized some large-scale events in support of women and girls as well. On June 1, 2013, it put on a major concert called The Sound of Change Live, which brought millions of people together and raised money for advancement women’s rights. It was an impressive lineup of performers, including Beyoncé, Jay Z, Florence and the Machine, John Legend, Jennifer Lopez and Ellie Goulding, to name some.
Chime For Change’s ability to gain the support of worldwide celebrities is effective for commanding attention to its cause. It is inspirational to see Gucci utilizing the fame of its brand for the greater good.
With International Women’s Day on March 8, many campaigns and nonprofit organizations that aim at helping women’s rights tweeted and created hash tags to spread the word. #Chimein has recently been tweeted by actors James Franco and Olivia Wilde, included with the message, “If you believe none of us can move forward if half of us are held back.”
Chime For Change stays connected with Facebook, Instagram and Twitter, and its easy-to-navigate website has a trendy layout that attracts viewers. The content of the website is even more impressive, as it has extensive information about its events, videos and most outstandingly, personal stories from girls and women around the world. These stories range from everyday verbal sexism to gender violence, rape, forced prostitution and the other horrors women and girls face.
These are the stories that encourage the different projects that Gucci and Chime For Change not only support, but also help fund.
Chime For Change’s original is gaining popularity among the crowds. The nature of Chime For Change seems to be the recipe for success, as it has already made a huge impact and is just getting starting. It is worth checking out and jumping on the #chimein train, as it is this sort of technological mobility that will raise the awareness necessary to alleviate gender inequality and thus help create global stability.
– Danielle Warren