On June 1st, Beyoncé and Madonna, along with pop stars Florence + the Machine, and Jennifer Lopez, came together in London to perform at a concert promoting empowerment of women across the planet.
The concert, organized by the Chime for Change Campaign, was broadcasted from Twickenham sports stadium, and was expected to reach over a billion viewers worldwide. Over 150 countries received coverage of the event, which started at 5pm BST. The concert was broadcasted in the United States the following day on primetime television. The concert included performances from world’s top pop stars such as Ellie Goulding, John Legend, and Rita Ora, and was also a platform for films and stories that highlight women’s issues around the world.
Chime for Change was founded by Gucci, and serves to unite and empower girls and women around the world. They focus on three main areas: education, health and justice, and promotes its global brand in order to bring together individuals and organizations to create effective change.
Ticketholders received a voucher, and could choose to support a project of their choice from the Chime for Change website. If all tickets were sold, the concert would fund over 120 projects that support women and girls in more than 60 countries. “Sixty percent of the children in the world not in school are girls,” said Madonna. “Two-thirds of the world’s illiterate are women. I do not accept this. We need to change this and we will change this.”
– Chloe Isacke
Source: Huffington Post, Chime for Change